Welcome!

I'm an award-winning strategic marketer and content developer with 10+ years’ experience creating integrated marketing communications and compelling narratives for such brands as ABC/Disney, Duracell, Columbia University, the City of New York and Project Management Institute.

A skilled manager and nurturer of relationships, projects, and people; engaging presenter/improv comedian; pragmatic dreamer; inveterate napkin scribbler; usability and type geek. A polymath with a preposterously diverse background that includes hands-on and high-level experience in creative (copy and design), technology, sales, and production.

Still here? Then by all means please check out my portfolio, see what clients say, peek at my experience and client roster, or spare yourself all that and just give me a holler.

Award-winning Content Design for Duracell
Global C-Suite Integrated Outreach for PMI
Fundraising Events on NYC's Wall Street West
Community Outreach for Columbia University

[ Download Resume | Copyfolio ]

Writing
Strategy
Leadership
Skills Inventory

Versatile and value-driven content creator, able to engage attention and inspire action.

Equally comfortable counseling c-suite executives on financial and management strategies (FHLBank Seattle, Project Management Institute), raising awareness and funds (Conservation International, York Street Project) or making people laugh (Duracell, Dilbert.)
Skilled technical writer, able to collaborate with subject matter experts and effectively translate complex information into concepts and content that are both engaging and accurate

Discerning strategist, combining research, intution and insight to achieve results.

Able to clarify business objectives, map them to audience opportunities/self-interest, and create communications that work, by providing tangible value to all parties

Experienced Manager of People, Projects, and Processes.

Highly effective member/leader of cross-functional teams, due to in-depth experience working in traditionally separate areas of technology, creative and account management
Entrepreneurial thinker with proven track record of building client relationships and proactively identifying opportunities to expand existing scope of client relationships
Excellent communicator and inspiring team leader with practical management style and strong sense of humor

Creative: conceptual design, direction and copywriting for integrated online/offline communications
Strategy: research (quantitative, qualitative, ad hoc); surveys, focus groups, interviews, data design
Leadership: By example/hands-on, warm/personal/approachable, committed to facilitating success of others; skilled manager of projects (agile/PMBOK), people (recruiting, retention, clear objective/expectation setting, nurturing); and relationships (across functional areas, departments and organizations)
Technology: business requirements, functional specification, IA, UX, applications; documentation
Software and OS: Adobe Creative Suite, MS Office Suite, Omnigraffle/Visio; Mac, PC, Unix
Event Design: Theming, marketing, speechwriting/coaching, logistics.

Testimonials

Work

Interactive
Print
Content
Events
Advertising

advertising : applications : interactive demos : microsites : rich media : webinars : websites

advertising : annual reports : brochures : documentation : education : features : form systems : technical : training : whitepapers

advertising : blogs : educational : features : presentations : radio : social : speeches : technical : video : web

conferences : fundraisers : friendraisers : galas : seminars : theatrical events

billboards : display : interactive : radio : street : transit : video

Resume

Marketing Specialist
Federal Home Loan Bank of Seattle | Seattle, WA | 2013 - 2015
Government-sponsored enterprise serving community lenders across the Pacific Northwest
As “in-house marketing agency of one” I worked across a complex organization to lead, foster and implement unified marketing strategies that increased customers’ value perception and usage of the bank’s products and services. Select highlights:

Created strategies and content that impact virtually every touchpoint from advertising to one-on-one meetings
Led collaboration and content strategy with internal subject matter experts, and external design and media vendors
Adapted and expanded existing ‘brand bible’ to reflect new ‘value-based’ relationships with customers
New customer outreach and tracking strategies resulted in millions of dollars in new customer activity
New outreach and content strategies for multi-state educational events yielded highest attendance percentage in institution history

Principal
Engage Inspire | Seattle, WA | 2007–2013
Strategic communications consultancy
Led strategic marketing communications and organizational initiatives for roster of clients, as well as being ‘private-labeled’ as senior strategist for other agencies. Select highlights:

Project Management Institute | Newtown, PA | 2007–2013 | World’s largest project management association
Directed new business effort to win account for agency; anchored client relationships, and created strategies in collaboration with c-suite executives, and international network of staff and volunteers.

Increased global awareness of the value of project management by creating, launching and supporting $1M+ global integrated marketing program targeting c-suite executives. Elements included targeted web portals, application development, international event design and support, high-profile media partnerships, integrated online and offline components and an email campaign that received a 70% response rate.
Created and launched $1M+ international integrated outreach to raise the awareness and value perception of project management as an academic discipline. Elements included targeted web portal and application development, event support, development of ‘lending library’ of classroom materials and program case studies, and multiple integrated campaigns targeting educational executives, faculty and students.

Human Resource Certification Institute | Washington, DC | 2010 | Part of world’s largest HR association
Led multi-organizational group in the analysis and strategic redesign of membership systems and experience

Repositioned product offering to increase value perception in target segments, improved organizational awareness of its customers and the quality of the customer experience.
Provided executive skills development workshops to increase organizational marketing capability.

Vice President
Fusion, Inc. | Jersey City, NJ | 2000–2007
Interactive and print communications design company
Led evolution of design boutique into full-service strategic agency; expanded offering to increase competitiveness in NYC market; directed new business efforts, led creative strategic development for diverse client portfolio. Select highlights:

Columbia University | New York, NY | 2003-2005 | Ivy League institution
Led RFP response and presentation team to win account, then managed account and worked directly with c-suite executives, directors and staff to develop strategies and lead numerous high-profile initiatives over several years.

Developed and implemented integrated community outreach program to improve public perception during politically divisive $1B capital expansion; provided crisis communications consulting, strategic counsel and consensus building.
Represented CU in confidential meetings with internal and external organizations and figures of influence; developed strategies and knowledge management systems that enabled deeply siloed divisions to work together; concepted and launched community web portal.

Liberty Health System | Multiple Locations, NJ | 2003–2007 | Urban healthcare system
Led new business effort to win account, then managed account and collaborated with c-suite executives, physicians, staff and volunteers to form system-wide and institution-specific communication strategies and programs.

Led multi-year integrated strategic outreach encompassing websites, advertising, fundraising and event support.
Received national award for marketing excellence.

Senior Vice President of Product Development / Chief Technology Officer
Predict It, Inc. | New York, NY | 1999–2000
Award-winning startup creating e-commerce social forecasting communities focusing on finance, sports and entertainment
Employee number three of startup. Led a $1M rapid development of flagship e-commerce community product, from vendor selection, contracting and management to product strategy and functional and design specification. Select highlights:

Managed day-to-day operations of 20-person team, and general recruiting (growing the company from 4-40 in 6 months); co-managed M&A and strategic partnerships.
Led development of multiple print and online outreaches, including a $1M sweepstakes, and advertising campaigns that increased unique site visits from 92,000 to 500,000 in a single month and built registered user base from 6,000 to 200,000+ in three months.

Director of Production and Technology - East Coast
CKS Group (acquired interactive advertising startup SiteSpecific) | New York, NY | 1996–1998
Publicly-held international interactive and print communications agency (400+ employees)
As part of senior management team at startup and then NYC office, collaborated with peers to define high-level agency direction and operations, including new business development. Select highlights:

Managed combined department of 12 project managers and technologists, as well as providing production and technology guidance to CKS offices on the East Coast.
Collaborated with creative team and client-side brand, marketing and product managers to define strategy and create award-winning concepts, content and applications for clients such as Duracell, IBM, McKinsey and NHL.
Created “Who Stole the Y!” Yahoo home-page promotion, which attracted more than 200,000 visitors and generated 41,000 MyYahoo! registrations in one week.

[ Download Resume | Copyfolio ]

Recognition

Addy Award: Best in Show - Radio | American Advertising Federation

Annual Publication Award | American Association of Museums

Best Integrated Advertising Campaign | Aster Medical Marketing Awards

Best Business Advertising | Coalition for Advertising Supported Information and Entertainment (CASIE)

Clio International Advertising Award: Interactive (2x shortlist) | Clio

Golden Web Award | International Association of Webmasters & Designers

Clients

Healthcare
Education
Nonprofit
Professional Services
Media

[ Asterisk indicates relationships where engagement was grown from a single project to multi-project, multi-year relationship. ]

Community Housecall Physicians :
Led all account creative for relationship with urban provider of in-home medical care : branding, positioning, messaging, brochures, website.
Cusack Care Center:*
Led all account creative for relationship for non-profit skilled-care nursing facility serving NY and NJ : branding, naming, marketing system, and fundraising/events program. Grew account from single project engagement to multi-year agency-of-record relationship.
Facility Development and Management (FDM):*
Led all account creative for relationship with national developer of medical facilities : branding, positioning, marketing. Grew account from single project engagement to multi-year, multi-project relationship.
Institute for Personal Growth:*
Led all account creative for relationship with NY and NJ psychological counseling group : positioning, messaging, website, brochures, advertising. Site generates 30% of all new patient referrals and was recognized with international award of excellence. Grew account from single project engagement to multi-year, multi-project relationship.
Jersey City Medical Center:
Led account creative for fundraising, brand repositioning, grand opening and launch of new facility. Led account creative for public awareness campaign relating to relocation, and employee "I Moved a Hospital" campaign. Part of LibertyHealth system.
LibertyHealth:*
Led all account creative for relationship with large urban health care system serving NY and NJ : positioning, marketing, multi-media advertising, fundraising and event support. Winner of national award for excellence in marketing. Grew account from single project engagement to multi-year agency-of-record relationship.
Meadowlands Hospital Medical Center:
Led account creative for organizational positioning, fundraising outreach, service line marketing, and individual physician marketing. Part of LibertyHealth system.
Meridian Health:
Led all account creative for relationship with large suburban healthcare system serving NJ : direct-mail campaigns, event branding.
Metropolitan Surgery Center:
Led all account creative for relationship with urban ambulatory surgery facility serving NJ : branding, positioning, print marketing.
New York City Department of Health and Mental Hygiene:*
Led all account creative for relationship with largest municipal public health agency in the US : advertising, marketing, branding, event design, online content strategy, website. Grew account from single project engagement to multi-year, multi-project relationship.
New York City Health and Hospital Corporation:
Collaborated with account team in relationship with largest municipal hospital and health care system in the US : branding, naming, marketing.
New York Methodist healthcare system:
Led account creative for relationship with large medical healthcare system: advertising, marketing, newsletters, website content.
St. Ann's Adult Medical Day Care:*
Led all account creative for relationship with urban provider of medical day care for the developmentally disabled : branding, positioning, marketing, medical forms system design. Grew account from single project engagement to multi-year, multi-project relationship.
Seashore Surgical Institute:
Led all account creative for relationship with suburban ambulatory surgery center : positioning, marketing, medical information system.

Association of Professional Schools of International Affairs (APSIA):*
Led all account creative for relationship with non-profit Ivy League consortium that includes Harvard and Yale : branding, marketing, public website and private extranet. Grew account from single project engagement to multi-year, multi-project relationship.
Columbia University:*
Led all account creative for relationship with Ivy League institution : campus-wide PR initiative, community outreach, branding, UI for all non-academic departments. Grew account from single project engagement to multi-year, multi-project relationship.
Conservation International:
Led all account creative for project with international non-profit environmental organization currently working in 40 countries : presentation design, content, animation.
Junior Engineering Technical Society (JETS):
Created multiple student and teacher marketing materials for national educational non-profit organization promoting careers in engineering.
National Geographic Society:
Created multimedia content for award-winning traveling exhibit for international environmental education organization.
New York University, Bobst Library:
Created user experience strategy for international educational institution and the world’s busiest online research library.
University of Missouri:
Created multi-media content for several educational outreach programs.
York Street Project:*
Led all account creative for relationship with multi-faceted social service agency that includes alternative high school for women : appeals, annual reports, website, events. Doubled annual charitable income to more than $1.1M. Grew account from single project engagement to multi-year agency-of-record relationship.

Apostles' House/Episcopal Diocese of Newark:*
Led all account creative for multi-faceted social service agency : mission messaging, marketing, event theming, programming.
Association of Professional Schools of International Affairs (APSIA):*
Led all account creative for relationship with non-profit Ivy League consortium that includes Harvard and Yale : branding, marketing, public website and private extranet. Grew account from single project engagement to multi-year, multi-project relationship.
Columbia University:*
Led all account creative for relationship with Ivy League institution : campus-wide PR initiative, community outreach, branding, UI for all non-academic departments. Grew account from single project engagement to multi-year, multi-project relationship.
Conservation International:
Led all account creative for project with international non-profit environmental organization currently working in 40 countries : presentation design, content, animation.
Cusack Care Center:*
Led all account creative for relationship for non-profit skilled-care nursing facility serving NY and NJ : branding, naming, positioning and the first-ever coordinated marketing and fundraising/events program. Grew account from single project engagement to multi-year agency-of-record relationship.
Jersey City Episcopal Community Development Corporation:*
Led all account creative for relationship with large provider of housing for the homeless : branding, messaging, PR, fundraising and event communications. Grew account from single project engagement to multi-year, multi-project relationship.
LibertyHealth:*
Led all account creative for relationship for large urban health care system serving NY and NJ : positioning, marketing, multi-media advertising, fundraising and event support. Winner of national award for excellence in marketing. Grew account from single project engagement to multi-year agency-of-record status.
Meridian Health:
Led all account creative for relationship with large suburban healthcare system serving NJ : direct-mail, event branding.
National Geographic Society:
Created multimedia content for award-winning traveling exhibit for international environmental education organization.
New York University, Bobst Library:
Created user experience strategy for international educational institution and the world’s busiest online research library.
St. Ann's Adult Medical Day Care:*
Led all account creative for relationship with urban provider of medical day care for the developmentally disabled : branding, positioning, marketing, medical forms system design. Grew account from single project engagement to multi-year, multi-project relationship.
University of Missouri:
Created multi-media content for several educational outreach programs.
York Street Project:*
Led all account creative for relationship with multi-faceted social service agency that includes alternative high school for women : appeals, annual reports, website, events. Doubled annual charitable income to more than $1.1M. Grew account from single project engagement to multi-year agency-of-record status.
WBAI FM:
Led all account creative for relationship with NYC affiliate of international non-profit Pacifica Radio Network : inner-city public activism campaigns, cause marketing.

Altman:*
Led all account creative for relationship with international manufacturer of theatrical and architectural lighting : division positioning, product branding, naming, sales sheets, catalogs, advertising. Grew account from single project engagement to multi-year, multi-project relationship.
Berdon, LLP:
Led all consulting creative with one of the country's top 20 national CPA and financial advisory firms : messaging, positioning, user experience, content strategy.
Emmerling Post:
Led all account creative for relationship with Fifth Avenue advertising agency : agency positioning, messaging, website.
Facility Development and Management (FDM):*
Led all account creative for relationship with national developer of medical facilities : branding, positioning, marketing. Grew account from single project engagement to multi-year, multi-project relationship.
Grizel Ubarry, Inc.:*
Led all account creative for relationship with community and real-estate development consultant : branding, positioning, messaging, marketing, website. Grew account from single project engagement to multi-project relationship.
Institute for Personal Growth:*
Led all account creative for relationship with NY and NJ psychological counseling group : positioning, messaging, website, brochures. Site generates 30% of all new patient referrals and was recognized with international award of excellence. Grew account from single project engagement to multi-year, multi-project relationship.
McKinsey and Company Consulting:
Led account creative for complex project involving McKinsey, Williams energy company, the San Diego Padres, and multiple vendors working to create a digital, high-speed, in-stadium entertainment network for Petco Park.
Pacific Investment Management Corp. (PIMCO):
Collaborated with creative account team for international investment company managing $600B in funds : positioning, user experience, financial data integration and production.
Product 101:*
Led all account creative for relationship with New York business promotion design consultancy : positioning, messaging, website, online catalog.
Scharff-Weisberg, Inc.:*
Led all account creative for relationship with large provider of entertainment technologies for theatre, TV and film : branding, positioning, messaging, website, marketing. Grew account from single project engagement to multi-year, multi-project relationship.
Sidley Austin Brown & Wood:
Led all account creative for relationship with world’s 3rd largest law firm : merger communications strategy, interactive marketing, international print advertising campaign. Grew relationship from single project engagement to multi-project relationship.
SupportCity:*
Led all account creative for relationship with provider of online technical support for consumer electronics : branding, positioning, messaging, B2B marketing strategies, website, database modeling. Grew account from single project engagement to multi-project relationship.
Theatre Projects Consultants (TPC):
Led all account creative for relationship with international theatre architecture design consultancy : positioning, messaging, marketing.
Wertheim Inc.:*
Led all account creative for relationship with international knowledge management firm : positioning, messaging, user experience, flash presentation, cd-rom. Grew account from single project engagement to multi-year, multi-project relationship.

American Broadcasting Companies (ABC):
Led all account creative for relationship with "Children's First" national child mentoring initiative of international media corporation : content strategy, websites.
Atlas Media:
Collaborated on account creative for relationship with one of the nation's largest producers of non-fiction TV programming : event branding, messaging, online and print advertising.
BigYellow.com:
Led all account creative for relationship with Verizon Yellow Pages : promotion design, content, user experience design.
Dilbert:
Led all account creative for relationship with property of United Features Syndicate : promotion design, content, animation, user experience design.
Floorgraphics:*
Led all account creative for relationship with international in-store retail advertising network : positioning, messaging, website, print marketing.
Premiere Magazine (Hachette Filipacchi Mèdias):
Led all account creative for launch of online magazine for world’s largest magazine publishing group : positioning, user experience, content strategy, user experience, website design, data integration.
WBAI FM:
Led all account creative for relationship with NYC affiliate of international non-profit Pacifica Radio Network : inner-city public activism campaigns, cause marketing.
Yahoo!:
Led all account creative for relationship with internet search engine : promotion design, content strategy, user experience, website design, site integration.